About the Role
If you are a dynamic Digital Marketing Executive who can accelerate traffic, generate qualified leads,
and boost online sales for our property-focused digital marketing platform. This is a highly execution-
oriented role that demands proven, hands-on expertise in paid advertising, social media campaigns,
SEO fundamentals, analytics, and conversion optimization.
This opportunity offers the chance to thrive in a startup environment, taking full ownership of
end-to-end campaign management. The role requires strong knowledge of SEO, paid advertising
platforms, and digital marketing tools, with proven ability to execute performance-driven campaigns,
optimize digital presence, and support broader marketing initiatives — all while continuously
enhancing results with a clear ROI-focused mindset.
Key Responsibilities
Performance & Paid Marketing (High Priority)
• Plan, execute, and optimize Meta (Facebook/Instagram) LinkedIn, Twitter and Google Ads
• Manage ad budgets with focus on ROI, CPA, ROAS, and conversions
• Test creatives, audiences, attractive offers, and landing pages
• Track and report daily performance and optimize campaigns
Social Media & Content Promotion
• Manage and grow social media platforms (Instagram, Facebook, YouTube, LinkedIn etc.)
• Promote Reels, Shorts, videos, and creatives in collaboration with designers
• Identify trending content formats and engagement opportunities
• Support influencer and collaboration campaigns
SEO – Search Engine Optimisation
• Perform keyword research for products and categories
• Optimize website pages, product listings, and blog content
• Improve search visibility through on-page SEO best practices
• Track rankings and performance
Website, Banners & Conversion Optimization
• Work closely with the web designer to improve landing pages and conversion rates
• Monitor website analytics to identify drop-offs and improvement areas
• Suggest offers, banners, and promotions to improve sales
Analytics, Reporting & Insights
• Track performance using Google Analytics, Google Search Console, Meta Ads Manager
• Prepare simple weekly and monthly performance reports
• Provide actionable insights to improve traffic, engagement, and conversions
Collaboration & Coordination
• Work and integrate the internal platforms for the marketing activities
• Coordinate with graphic designers, video editors, and web developers
• Align marketing team for activities on product launches, festive offers, and promotions
• Work closely with the Directors/promoters on strategy for scaling and improving presence
digitally
Requirements
Core Skills
• Hands-on experience with Meta Ads and Google Ads
• Strong understanding of digital funnels and conversion optimization
• Knowledge of SEO fundamentals and keyword research
• Experience with Google Analytics and basic reporting
• Ability to work in a fast-paced startup environment
Tools & Platforms
• Meta Ads Manager
• Google Ads
• Google Analytics & Search Console
• eCommerce platforms
• Canva / Gamma and other AI supported platforms
Experience Requirements
• 0-2 years of experience in Digital Marketing / Performance Marketing
• Proven record of driving traffic and sales
Soft Skills
• Data-driven and analytical mindset
• Strong ownership and accountability
• Willingness to experiment and learn fast
• Good communication and coordination skills
• Budget-conscious and ROI-focused
• Work under startup environment
Key Performance Indicators (KPIs)
• Website traffic growth
• Conversion rate & ROAS
• Cost per acquisition (CPA)
• Online sales & lead generation
• Engagement growth on social platforms
What We Offer
• High ownership role with visible impact on growth
• Opportunity to work across multiple product categories
• Fast learning and career growth in a startup environment
• Competitive compensation and incentives for performance
• Rewarding Midyear appraisals for high performance
Education
UG: Any Graduate
PG: Any Postgraduate
About the Company
TATRA - At the intersection of real estate and investment banking, we provide end‑to‑end solutions that empower developers, investors, and landowners to unlock value, accelerate growth, and achieve sustainable success. With deep industry expertise, trusted relationships, and a commitment to transparency, we act as strategic partners — guiding stakeholders through complex financial, regulatory, and market landscapes.